#RoadCare
Background: Led the internal rebrand of Commuter Guardian into Road Care in preparation for its national launch on wiTaxi platforms.
Developed a comprehensive brand identity rooted in commuter dignity, road safety, and public accountability.
Crafted messaging frameworks and a customer journey that aligned with Road Care’s mission to transform the taxi commuting experience.
Scope of Work
Corporate identity development, media relations, social media content strategy, customer journey design, including platform-specific messaging for integration into wiTaxi
Results
- Established clear brand positioning and internal alignment across stakeholder teams.
- Defined strategic messaging and narrative direction to guide upcoming external campaigns
- Provided communications tools for integration across platforms
- Due to launch in September 2025